Wolf Trap Foundation

Two years after completing a graphic design internship at Wolf Trap, I returned as Digital Signage Designer & Scheduler. The Foundation partners with the National Park Service to produce concerts and performances at Wolf Trap National Park, the only National Park in the United States dedicated to the performing arts.

Over more than two years, I created and managed content displayed across dozens of screens throughout the park, producing both static and animated assets that advertised performances, recognised sponsors, and provided key information to patrons. Working from briefs provided by departments across the organisation, I translated communication goals into clear, engaging visual content while collaborating closely with the Creative Director, videographer, and in-house design team to ensure alignment with evolving brand guidelines. This work supported three Summer Seasons, where I implemented and expanded seasonal branding systems across digital signage and out-of-home displays. During peak season, these screens were viewed by thousands of visitors each night, including an occasional presidential audience.

In the slideshow below, I explain my role in the Summer Branding process and highlight notable pieces of work.