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Wolf Trap Foundation

Materials:
Photoshop, InDesign, Illustrator
Year:
Size:
2020,
2022-2024
Various

Two years after completing my graphic design internship in Spring of 2020, I returned to the Wolf Trap Foundation for the Performing Arts as the Digital Signage Designer & Scheduler. The Foundation works with the National Park Service to put on concerts and shows at Wolf Trap National Park, the only National Park in the United States dedicated to the performing arts. For more than two years, I created and managed the content displayed on dozens of screens across the Park. I received requests from different departments across the Foundation, who provided copy and goals for the content. I fulfilled the requests by creating both static and animated deliverables. I worked closely with the Creative Director, videographer, and other inhouse graphic designers to ensure my content closely aligned with the necessary brand guidelines. For every summer concert, my work advertising other shows, thanking sponsors, and providing information to patrons was viewed by thousands of audience members. More details can be found in the slideshow.

Important note: many of the brand assets, such as logos and graphics, that you see in my screen designs were created by other members of the Creative team. Similarly, none of the photos included in this slideshow were taken by me. I was very fortunate to be surrounded by other talented creatives, and my work would not be nearly as good without their support.

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©2025 by Michael Avery.
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